Marketing Parrot

IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious food or Game of Thrones… But yes, over the last couple of years, IT has become one of the biggest exported goods in Croatia. Just some of the notable Croatian startups are: Infobip, Rimac Automobili, Gideon Brothers, Five, Nanobit, Orqa, and I’m sure there is plenty more yet to be discovered… Since most of these companies are oriented on the

Here is the brief summary of McKinsey & Co-s latest B2B Pulse research. It clearly shows that B2B buying decisions have moved online. 94% of respondents view today’s B2B omnichannel reality—in which customers buy face-to-face, remotely, and online—as being as effective or more than before COVID-19. B2B customers now regularly use ten or more channels to interact with suppliers (up from just five in 2016). Buyers are more willing than ever before to spend big through remote or

After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award will be introduced the upcoming year, and thus, reimagining the way we think about B2B marketing. Similarly to B2C, The B2B Effectiveness Code , developed by WARC in partnership with Cannes Lions and The B2B Institute, has outlined a gap between current B2B marketing approaches and optimal effectiveness. Of the 435 case studies they looked a

Gideon Brothers , one of the hottest tech companies in Croatia, is paving the road to the widespread use of robotics and software solutions based on artificial intelligence. With secured investments and prestigious clients like DB Schenker, Gideon Brothers has set its sight on scaling their business to produce hundreds of industrial robots in the upcoming years. We talked with Matija Kopic , the CEO of Gideon Brothers, about the vision, challenges and why building relationshi

Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content department at Pipedrive, has now moved on to fill the position of head of content at EstateGuru , a leading European marketplace for short-term property-backed loans. EstateGuru has facilitated almost 3,000 loans from 100,000 investors in 100+ countries. Justin shares his thoughts on all things copy and content, brakes down the nitty-gritt

Every marketer in the CEE region (and beyond) has probably heard of Httpool , the company you need to call when your Facebook ad account has been blocked or if you need help with Twitter or LinkedIn advertising. Part of Aleph Holding company, Httpool represents leading digital media platforms in over 30 markets in Europe and Asia. Timotej Gala , the deputy CEO of Httpool, has played an integral part in the company's explosive growth ever-since the early 2000s. This interview

Sage is a cloud-based business management solutions provider, managing entrepreneurs’ needs from accounting to payroll. Sage is one of the UK’s largest listed technology companies, supporting more than one million businesses across the UK. In the midst of post-lockdown macro-economics, Sage sought out to empower hustling SMEs and provide them with a unique platform to showcase their daily moments of empowerment. From Etsy wizards to busy cake bosses - Sage had the technology