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Neringa Petrauskaite: Marketing Budgets Stay Small for Lithuanian B2B Companies
Neringa is a well-known B2B marketing and communications expert who is especially valued among law firms and LegalTech companies.
Jan 22, 2025


Davis Sarmins (Printify): Whatever Works in the US, We Distribute and Localise
Davis Sarmins is proudly the new Director of Growth Marketing at Printify. A lot has changed during the six years he’s spent at the company.
Jul 17, 2024


Mark Terry-Lush: Sell the Sizzle, Not the Sausage
As the founder and CEO of Make Honey, Mark leads a multi award-winning communications agency that creates impact for brands.
May 7, 2024


Laura Erdem: Video Makes You Approachable
Laura Erdem is a Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast.
Jan 17, 2024


Julius Bieliauskas: On How to Strike the Right Note on LinkedIn
Julius Bieliauskas is a content specialist with 5 years of experience in the e-commerce and entertainment industry, mainly working with platforms such as LinkedIn, Facebook, TikTok, Instagram, and Youtube. He is currently working as a project manager and lecturer at Linkedist , which helps other businesses grow with the power of LinkedIn marketing, advertising and sales. His videos for different e-commerce brands have generated ~13,1 million in views & ~1,5$ million in reven
Aug 23, 2022


Liliana Ozolina (EY Baltics): Our Ambition Is to Become the World’s Most Favoured Employer
Liliana has more than 20 years' worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General Distributor for Daimler and Grenardi, to joining EY Baltics earlier this year. Liliana also works as a lecturer and private consultant on PR and media relations for corporate clients. Liliana was the country manager for MTV Latvia when the media giant decided to enter the Baltic market. Below, Liliana shares insight on how they approach em
May 29, 2022


Tomas Nemura: B2B Clients are Rejecting Traditional Agencies
Tomas Nemura is a renowned content marketing pioneer in Lithuania and the head of business development at digital content marketing agency Choco Agency . With the world showing signs of COVID relief, we asked Tomas to share some thoughts on the latest developments in content marketing in the light of the pandemic and why traditional agencies are still struggling to cater to the needs of B2B clients. Media VS Content Comparing the agency scene pre and post COVID, Tomas recogn
Apr 5, 2022


Key Takeaways from The State of Content Marketing 2022
With each year, content marketers are seeing growing budgets and increasing complexity, urging them towards prioritising content strategy and optimisation of content processes. The Search Engine Journal has recapped six major changes in content marketing based on Semrush’s annual State of Content Marketing 2022 Global Report. Top trends for 2022 Focus on getting more human: improving, optimising and personalising your content for readers is key. Targeting: content decisio
Mar 11, 2022


5 Ideas to Enhance Your Company’s Content Marketing
Content marketing has been part of my agenda for years. While still challenging, marketers all over the World are starting to get a grasp of the benefits content marketing has to offer. According to Content Marketing Institute , 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy . I will be covering the topic in full detail at our upcoming seminar in Riga , but here are a
Jan 20, 2022


Peep Laja: 15 Winning Strategies of Successful B2B Companies
Peep Laja , our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is the founder of CXL , Speero , and Wynter . Peep runs his own podcast called How to Win which covers successful B2B SaaS companies and agencies, their strategies, tactics and challenges. Based on his extensive research, Peep has come up with a list of 15 winning strategies implemented by successful companies across the global field. He co
Jan 12, 2022
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