Marketing Parrot

David Blinov is a man who can tell you everything about B2B marketing. Running his own B2B growth marketing agency, The F Company , David has had the chance to work with prestigious B2B businesses in the Nordics and can give you the full spectrum of the phases and terms one should cover when implementing growth marketing and demand generation principles. He will be also speaking at our upcoming Parrot conference in Riga . David has driven €4+ million in revenue for his agenc

Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and describes it in his Linkedin post in the following way: Your analytics data has little to do with how modern B2B buying actually works. Attribution apps overemphasise Search and Direct traffic. Not because those channels drove the sale, but because that’s the last step your buyers took. The reality is that none of your buyers woke up, Googled you a