Marketing Parrot

Earlier this year, Cybernetica signed a Memorandum of Understanding with the Papua New Guinea Department of Information and Communications Technology. The goal of the Memorandum is to develop further cooperation in e-governance technologies, starting from secure data exchange and interoperability. To understand the full scale of this cooperation let’s wind back a little bit. Estonia, one of the three Baltic countries, nested firmly between Finland and Russia, has been revolu

Ansis Egle , a seasoned marketing professional and if we may say so ourselves – the king of Expo , was the brains and muscles behind Latvian pavilions in Shanghai (2010), Astana (2017) and most recently Dubai (2020). Consequently, he is one of the best experts on how to promote your company or country at the World’s biggest trade show. Ansis shares his thoughts on the do’s and don’ts of Expo, creating buzz, highlighting your product and even on the ongoing battle between ad

Walking into Dubai Expo one would expect to discover the wonders and diversity behind the many nations that inhabit the World. A spectacular theme park on the one hand, and a superb place for creating and reinforcing business relations on the other. Dubai Expo is a huge playing ground for businessmen and marketers alike. Today, we’re here to tell you the story of one fascinating discovery, which uncovered an important lesson on global PR and needless modesty. Hando walked i

“Forget long emails - nobody reads them,” said Ege Devon , the Chief Representative Officer of Enterprise Estonia organisation in Dubai during the recent meeting at Dubai Expo. The most important communications channel is WhatsApp. Important documents, such as contracts and presentations are sent via WhatsApp. It also means that the files you send shouldn’t be too heavy and the materials must be mobile-screen-friendly. The people in Dubai (and the Gulf region in general) are

EXPO 2020 Dubai is an impressive cultural and business event that will take place from October 1, 2021, to March 31, 2022 in Dubai under the main theme “Connecting Minds, Creating the Future”. During the six months of the exhibition, EXPO 2020 is expected to attract 25 million visitors. 192 countries compete for global attention at Dubai Expo - how to stand out? Hando shares his highlights from the pavilions of Balkan and Baltic countries. In a cluttered environment and with