Marketing Parrot

The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.

We discuss Swedbank's positioning, goals and strategy in the corporate area, as well as Vita's personal know-how on marketing.

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision makers to identify the top challenges for B2B marketers in Central-Eastern Europe. 1. The need to improve marketing efficiency in the time of crisis “The biggest threat for 2023 is the economic crisis. We will have to see to what extent it will affect our marketing budget and in turn, how to adapt our campaigns to that budget,” shares Alina

Super Garden is a Lithuanian company that specializes in the manufacture and commercialisation of freeze-dried products; a technique initially developed by NASA. Super Garden offers more than 300 stock-keeping units spanning over 15 different categories of products: non-melting ice cream, cheeses, berries, fruits, vegetables, snacks, smoothies, milkshakes, and others, while exporting to over 20 countries. The biggest market is Great Britain, followed by the EU countries, the

Julius Bieliauskas is a content specialist with 5 years of experience in the e-commerce and entertainment industry, mainly working with platforms such as LinkedIn, Facebook, TikTok, Instagram, and Youtube. He is currently working as a project manager and lecturer at Linkedist , which helps other businesses grow with the power of LinkedIn marketing, advertising and sales. His videos for different e-commerce brands have generated ~13,1 million in views & ~1,5$ million in reven

Troubled by the ongoing crisis, the energy sector is heating up now more than ever. Elektrum (part of Latvenergo group) is one of the biggest energy providers on the Lithuanian market and also one of the leading solar panel traders in the Baltics. Last year, they introduced the first green energy generation project in Lithuania – another little step towards a greener future. Dealing with both B2B and B2C clients, we interviewed their Head of B2B Arturas Zatulinas on the syn

Božena Petikonis-Sabaniene is an innovative leader with over 15 year’s experience in HR business solutions. She has been leading the global HR company ManpowerGroup branch in Lithuania for 10 years and currently holds the position of Head of HR in the international group of companies Ignitis Renewables. Božena often shares her insights and vision of the future of work on Lithuanian media, international conferences and personal LinkedIn account, recognized as one of the most

​​While the sheer mention of health technologies might send a shudder down your spine in the light of the infamous case of Elizabeth Holmes and Theranos, one Lithuanian company proves that there’s substance behind the idea of revolutionising the traditional health and wellness industries. The second fastest-growing company in Europe on the FT 1000 ranking, the second-fastest growing company in Central Europe on the Deloitte Technology Fast 50 list – Kilo Health is on its way

Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas went from copywriting at Leo Burnett to becoming the creative director for one of the most awarded agencies in the Baltics ( Milk ). Today, he stands as the board member of both the Lithuanian Design Association and prestigious ADCE (Art Directors Club of Europe). In this snippet, we continue our little series on the battle of traditional

Andrius Milinavicius has taken on the difficult role of bridging the gap between traditional business and startups. As the key player in both LiMA (Lithuanian Marketing Association) and startup accelerator Baltic Sandbox, Andrius gives us an overview of the dynamics between the old and the new. For many years, startups have been reluctant to work with traditional marketing agencies. For them, marketing is embedded into the product. Startups have ambition and money, agencies