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Laura Erdem: Video Makes You Approachable
Laura Erdem is a Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast.
Jan 17, 2024


Julius Bieliauskas: On How to Strike the Right Note on LinkedIn
Julius Bieliauskas is a content specialist with 5 years of experience in the e-commerce and entertainment industry, mainly working with platforms such as LinkedIn, Facebook, TikTok, Instagram, and Youtube. He is currently working as a project manager and lecturer at Linkedist , which helps other businesses grow with the power of LinkedIn marketing, advertising and sales. His videos for different e-commerce brands have generated ~13,1 million in views & ~1,5$ million in reven
Aug 23, 2022


Nikita Cikaluk: Smart LinkedIn Targeting Allows for Leads With 90% Conversion
According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B marketers use LinkedIn as a content distribution channel. Forbes author Nikita Cikaluk is a professional personal branding and Linkedin profile and content optimisation consultant. For the last 7 years, he has helped over 800 clients from 78 different countries. Many marketers claim that advertising on LinkedIn is insanely expensive compared to other platforms. They even go as far as saying that
May 16, 2022


Ruta Pole on Why LinkedIn Doesn't Work for Omniva
Ruta Pole , Omniva's long-standing head of marketing and one of the TOP 20 most valued marketing managers in Latvia, will be speaking at our upcoming B2B marketing seminar in Riga and will share a lesson on B2B crisis communication in the midst of the COVID pandemic. What are Omniva’s expectations to their marketing department? Our main goal is to deliver happiness, both on an internal basis and as a direct value proposition to our customers. We do everything to make our sen
May 16, 2022


Liudas Rimkus (SEB): Good Content Creators Can Become Presidents
Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to become first the CMO of SEB Lithuania to then finally replacing Karl Multer as the head of Baltic marketing and communications in late 2020. As the head of marketing for one of the biggest banks in the Baltics, he shares his thoughts on the differences between the three countries, the need for localisation, importance of strong personal bra
Feb 17, 2022


WhatsApp Rules B2B Communication in Dubai
“Forget long emails - nobody reads them,” said Ege Devon , the Chief Representative Officer of Enterprise Estonia organisation in Dubai during the recent meeting at Dubai Expo. The most important communications channel is WhatsApp. Important documents, such as contracts and presentations are sent via WhatsApp. It also means that the files you send shouldn’t be too heavy and the materials must be mobile-screen-friendly. The people in Dubai (and the Gulf region in general) are
Dec 1, 2021


Bird Buddy: How to Raise 10 Million Dollars for a Product that Doesn’t Exist
What if I’d tell you that for just over 150 euros you could buy a birdhouse which would capture all your cute feathered guests, identify the species and provide a feed of incredible nature photography. Impressive? Well, look no further because this product is about to hit the market and it’s the brainchild of Slovenian start-up called Bird Buddy . Bird Buddy had gathered no less than 10 million dollars across different crowdfunding platforms prior to producing even a single b
Nov 30, 2021


Ilze Folkmane on Why Printful Is Running a Free Business School
For Ilze , it all started with her love for writing. Going from a place where she had to google the term “content marketing” prior to her job interview, to then working her way up to becoming the communications manager for Latvia’s first unicorn Printful . Ilze Folkmane has become a modern content marketing wonder child, proving that the best of marketers come from all walks of life. Printful is an on demand printing and fulfilment company that helps people turn their ideas i
Nov 23, 2021


Interview with Timotej Gala, deputy CEO, Httpool
Every marketer in the CEE region (and beyond) has probably heard of Httpool , the company you need to call when your Facebook ad account has been blocked or if you need help with Twitter or LinkedIn advertising. Part of Aleph Holding company, Httpool represents leading digital media platforms in over 30 markets in Europe and Asia. Timotej Gala , the deputy CEO of Httpool, has played an integral part in the company's explosive growth ever-since the early 2000s. This interview
Oct 14, 2021


Case Study: How Sage Got Bossy on TikTok (UK)
Sage is a cloud-based business management solutions provider, managing entrepreneurs’ needs from accounting to payroll. Sage is one of the UK’s largest listed technology companies, supporting more than one million businesses across the UK. In the midst of post-lockdown macro-economics, Sage sought out to empower hustling SMEs and provide them with a unique platform to showcase their daily moments of empowerment. From Etsy wizards to busy cake bosses - Sage had the technology
Oct 5, 2021
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