Marketing Parrot

Interview with Xolo Growth Manager, Kristin Kirštein. The article provides a summary of Xolo’s market entry strategy for new markets.

Lightyear is a financial/investment platform operating in 25 countries, in which Richard Branson has also invested. In the summer of 2025, Lightyear raised 23 million dollars for expansion. In the article, we provide a summary of Lightyear’s market entry strategy for new markets.

Evaldas shares Omnisend's strategy for measuring the effectiveness of long-term marketing efforts like podcasts and events, and discusses the company's focus on the SMB market rather than large enterprises.

Annija Mežgaile is the dynamic Chief Executive Officer of TechChill, a leading startup and tech conference in Latvia. TechChill provides a vital platform for startups to connect with international investors and potential business partners, building on 14 years of being a prominent event in the Baltics.

Davis Sarmins is proudly the new Director of Growth Marketing at Printify. A lot has changed during the six years he’s spent at the company.

Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive, transportation, grid & renewables, maritime, industrial manufacturing, and material handling. With the company's production located in Dresden (Germany), Skeleton Technologies employs nearly 300 professionals. They have been featured in publications such as The Telegraph, Business Insider, The Economist and Bloomberg to name a few. Previously

​​While the sheer mention of health technologies might send a shudder down your spine in the light of the infamous case of Elizabeth Holmes and Theranos, one Lithuanian company proves that there’s substance behind the idea of revolutionising the traditional health and wellness industries. The second fastest-growing company in Europe on the FT 1000 ranking, the second-fastest growing company in Central Europe on the Deloitte Technology Fast 50 list – Kilo Health is on its way

Andrius Milinavicius has taken on the difficult role of bridging the gap between traditional business and startups. As the key player in both LiMA (Lithuanian Marketing Association) and startup accelerator Baltic Sandbox, Andrius gives us an overview of the dynamics between the old and the new. For many years, startups have been reluctant to work with traditional marketing agencies. For them, marketing is embedded into the product. Startups have ambition and money, agencies

Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep , she is now the head of marketing at Outfunnel , a marketing and sales automation software to connect all your favourite tools into a single seamless experience. Also, remember Printful , the Latvian unicorn revolutionising the print-on-demand service? Katheriin has built a business using Printful’s services and is the proud co-owner of #muhoov , the com

Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained tens of thousands of sales professionals for companies like Coca-Cola and Nissan, Urmas and Rein realised that there is no proper sales management tool that caters to the needs of people doing the actual selling. With more manpower on board, Pipedrive , one of Estonia’s seven unicorns, was born. Today, they operate 10 offices in 8 countrie