Key highlights and practical lessons from the B2B Marketing Awards 2025 award-winning campaigns.

Over the past few months, we've interviewed a range of inspiring people working in B2B marketing and sales. One of my favorite questions to ask: “What would you recommend reading or listening to in order to grow professionally?” Here’s a crowdsourced list of top books, podcasts, tools, and resources they mentioned – all recommended by real practitioners.

As the founder and CEO of Make Honey, Mark leads a multi award-winning communications agency that creates impact for brands.

Steve Kemish is a multi-award-winning marketer with twenty years of experience in all aspects of digital marketing.

Peter Weinberg and Jon Lombardo from the B2B Institute , a think tank at LinkedIn that studies the laws of growth in B2B, have pinned down, what we consider, as one of the most profound manifestos on the current tectonic shifts happening in business marketing. In short, the B2B era is finally upon us. Below, you will find the key points from their recent article featured in MarketingWeek . We also encourage following the B2B Institute , where you will find in-depth research,

IT probably isn’t the first thing you’d think about when someone would mention Croatia. You might think of the clear blue sea, delicious food or Game of Thrones… But yes, over the last couple of years, IT has become one of the biggest exported goods in Croatia. Just some of the notable Croatian startups are: Infobip, Rimac Automobili, Gideon Brothers, Five, Nanobit, Orqa, and I’m sure there is plenty more yet to be discovered… Since most of these companies are oriented on the

After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award will be introduced the upcoming year, and thus, reimagining the way we think about B2B marketing. Similarly to B2C, The B2B Effectiveness Code , developed by WARC in partnership with Cannes Lions and The B2B Institute, has outlined a gap between current B2B marketing approaches and optimal effectiveness. Of the 435 case studies they looked a

“Forget long emails - nobody reads them,” said Ege Devon , the Chief Representative Officer of Enterprise Estonia organisation in Dubai during the recent meeting at Dubai Expo. The most important communications channel is WhatsApp. Important documents, such as contracts and presentations are sent via WhatsApp. It also means that the files you send shouldn’t be too heavy and the materials must be mobile-screen-friendly. The people in Dubai (and the Gulf region in general) are

Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more globalised than ever before. Wise men have said that global media attention will automatically attract local attention. The doors to global PR are spread wide open but you need to have the right tools to navigate this huge media space. Marek Unt has worked with the best of them. First as the Head of PR for Estonia’s very own fintech superstar Tran