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Case Study: Making Heavy Industry Look Like High-End Cosmetics
A B2B rebrand that swapped the look of waste managers in tracksuits for a premium, global contender—without a single social post.
May 8, 2025


Konstantins Kuzikovs on Delfi, Media Innovation, and Knowing When to Move On
Former longstanding CEO of Delfi Latvia, Konstantins Kuzikovs has been in the media industry since the last century.
Mar 27, 2025


B2B Case Study: Inbank
In the website category, there were two clear leaders: Inbank and Native Localization.
Mar 17, 2025


Grazvydas Kaminskas: Working in Marketing Is More Rewarding Than Working in Sales
Today, as the Global CMO and a board member at NFQ, Grazvydas leads marketing for an 800-strong technology company.
Mar 11, 2025


Aivaras Janušauskas: The Ideal Customer Is the One Who Sees Us as a Partner
At Telia, Aivaras oversees B2B sales strategy, ensuring that the company’s sales teams have the right tools, support, and market positioning
Feb 19, 2025


The Fall of Webinars and 5 More B2B Trends From the Baltics
In this second edition, we switch to a more hands-on approach in order to determine the practices that still drive results.
Feb 11, 2025


Baltic B2B Leaders Name 5 Trends Shaping the Industry in 2025
Looking ahead to 2025, it’s clear that Baltic B2B leaders are preparing for a year of transformation and adaptation.
Feb 5, 2025


Neringa Petrauskaite: Marketing Budgets Stay Small for Lithuanian B2B Companies
Neringa is a well-known B2B marketing and communications expert who is especially valued among law firms and LegalTech companies.
Jan 22, 2025


Taavi Rebane: In Marketing, Good Things Take Time
Messente is a text messaging API and user authentication platform that allows businesses to connect with anyone around the world.
Jan 16, 2025


Kertu Kuusik: The Satisfaction of an Existing Customer Is of Utmost Importance
Kertu Kuusik is the Head of Marketing at Cleveron. Previously, Kertu led the marketing and brand department at Telia.
Jan 16, 2025
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