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Urmas Kamdron: Marketing Should Be a Subdivision of Sales
Urmas Kamdron is a well-known sales trainer who has worked as a marketing and sales manager for many B2B companies.
Jan 16, 2025


Petri Parvinen: There Are 25 Aspects You Can Influence in a Tender
We delve into the nature of major customers and the art of managing risk in sales strategies.
Jan 16, 2025


Piret Vahter: Get Sales and Marketing to Sit in the Same Room
Piret Vahter is one of the most experienced B2B marketers in Estonia, having worked at Telia, Columbus IT, Rebel Roam and now Net Group.
Jan 15, 2025


Gallery: Big Fish B2B Sales Conference Riga
The latest Big Fish was held amidst the charms of Riga’s Old Town at the boutique Konventa Seta Hotel.
Nov 25, 2024


Gabriele Vaitkunaite: On Why Newsec Designs Marketing Strategies for Their Clients
In this latest profile piece, we talk with Gabriele Vaitkunaite, an up-and-coming B2B marketer and CMO at Newsec Baltics.
Nov 11, 2024


Igors Golubevs: Videos Are Essential for Selling Complex B2B Products
In this interview, we talk with Igors Golubevs, Sales Director of Schneider Electric Latvia.
Oct 24, 2024


B2B Case Study: Native Localization
The Golden Parrot Awards 2024 celebrated the best of B2B marketing across the Baltics, with White Label dominating the event.
Oct 23, 2024


Evelyn Andruškevitšus: It Doesn’t Matter if You Sell Soap or Legal Services
Evelyn is a marketer with extensive experience, who before moving into B2B, was involved in marketing consumer goods to the masses.
Oct 3, 2024


Kristine Apsite: There’s No Substitute for Direct Communication
Kristine talks about how curiosity and passion for learning turned out to be the biggest drivers of her career.
Sep 18, 2024


B2B Case Study: Combat Ready
Combat Ready was a standout due to its clear strategy, impressive results, and transparent reporting.
Sep 5, 2024
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