Marketing Parrot

We caught up again to launch our new feature on the key people in business-to-business.

Laura Erdem is a Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast.

With a decade of research on sales innovation and efficiency in the Nordic countries under his leadership, Professor Parvinen offers insights into the intricacies of distinguishing big customers from average ones. In this interview, we delve into his perspective on the nature of major customers and the art of managing risk in sales strategies. Professor Parvinen challenges conventional notions and sheds light on the critical role of psychology in estimating customer lifetime

This article first appeared on Raoul Monks' Flume Sales Velocity blog. It’s tough out there! Your customers’ priorities have changed and will continue to do so. Sellers are getting ghosted, buyers are more focussed on price than they were 6 months ago, and they only want to engage if you align with what’s important to them right now. Messaging how you did last year just doesn’t cut it – you need to listen to your buyers, and work with them to ensure you are giving them what

Another Parrot was released in Riga on June 19th

David Blinov is a man who can tell you everything about B2B marketing. Running his own B2B growth marketing agency, The F Company , David has had the chance to work with prestigious B2B businesses in the Nordics and can give you the full spectrum of the phases and terms one should cover when implementing growth marketing and demand generation principles. He will be also speaking at our upcoming Parrot conference in Riga . David has driven €4+ million in revenue for his agenc

Raoul Monks from Flume (UK) works with fast-growing B2B companies helping their sales teams to sell more by helping adapt to today's changing buyer and tech landscape. Raoul is also one of the keynote highlights who will be joining the Parrot conference tour across Europe. Dates for Riga , Prague and Bratislava have already been announced. There are a number of challenges in B2B sales at the moment, and it very much depends on your role in the company. For a leader in busine

It was an absolute pleasure to kick off our European tour with the first Parrot conference in Tallinn . Held on May 4th at Estonian Business School, our Tallinn event was sold out and gained a 100% recommendation index from our dear guests. A special thank you goes out to our partners -- Treimann Mööbel & Disain, Nudist Drinks, Atla Distillery, Tele2, Antalis and EBS. Photography by Tristan Taal

In difficult times like today, marketing costs are the first to be hit.

This article explores the importance of employer branding for B2B companies and the significance of social media in recruiting young talents