Marketing Parrot

It’s been around five years since we first heard about growth marketing in a big way. There was a lot of talk around town, but few seemed to grasp the full potential behind this seemingly new discipline. What about growth hacking? Sounds even more efficient, especially for marketers hungry for results. In reality, growth marketing can be defined as systematic marketing experimentations. Although understood by few, growth marketing has sneaked its way into traditional marketin

Andrius Milinavicius has taken on the difficult role of bridging the gap between traditional business and startups. As the key player in both LiMA (Lithuanian Marketing Association) and startup accelerator Baltic Sandbox, Andrius gives us an overview of the dynamics between the old and the new. For many years, startups have been reluctant to work with traditional marketing agencies. For them, marketing is embedded into the product. Startups have ambition and money, agencies

Tomas Nemura is a renowned content marketing pioneer in Lithuania and the head of business development at digital content marketing agency Choco Agency . With the world showing signs of COVID relief, we asked Tomas to share some thoughts on the latest developments in content marketing in the light of the pandemic and why traditional agencies are still struggling to cater to the needs of B2B clients. Media VS Content Comparing the agency scene pre and post COVID, Tomas recogn

With each year, content marketers are seeing growing budgets and increasing complexity, urging them towards prioritising content strategy and optimisation of content processes. The Search Engine Journal has recapped six major changes in content marketing based on Semrush’s annual State of Content Marketing 2022 Global Report. Top trends for 2022 Focus on getting more human: improving, optimising and personalising your content for readers is key. Targeting: content decisio

Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to become first the CMO of SEB Lithuania to then finally replacing Karl Multer as the head of Baltic marketing and communications in late 2020. As the head of marketing for one of the biggest banks in the Baltics, he shares his thoughts on the differences between the three countries, the need for localisation, importance of strong personal bra

Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and describes it in his Linkedin post in the following way: Your analytics data has little to do with how modern B2B buying actually works. Attribution apps overemphasise Search and Direct traffic. Not because those channels drove the sale, but because that’s the last step your buyers took. The reality is that none of your buyers woke up, Googled you a

Back in 2013, the ban on advertising legal services was lifted in Estonia and law firms felt both pressured and a relieved to finally get their messages out there. Kertu Irves started her journey in LEXTAL by conducting a thorough audit on the company’s internal and external values. The company was divided into 11 fields (11 sub brands) and 22 lawyers i.e. persona brands. Based on their expertise, each lawyer was assigned a field and became a spokesperson on all legal matte

BCS Itera consults and delivers Enterprise Resource Planning (ERP), BI and HRM solutions that create competitive advantages. The sales cycle is rather long and the service expensive. If you look at the amount of content they are putting out – it’s a lot! We are not going to get into all the formats ( have a look around their digital channels ), but it’s important to mention one key goal behind their content marketing: designing the market by increasing the awareness amongst

1Office is an accounting company that supports entrepreneurs, who do business abroad, offering strong local expertise to start, run and grow businesses. They operate on numerous markets and according to Ragnar Everest , the CEO of 1Office, it’s been challenging to track down the channels driving most attribution. However, he gives a simple lesson on how to gain instant feedback when you're curious to learn more about the customer journey: just pick up the phone and give them

According to McKinsey , 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months. Moreover, employee turnover costs anywhere from 16% to 213% of annual salary depending on position. ( PeopleKeep ). Employer branding is a crucial step in tackling these dynamics and increase employee retention during the age dubbed as the Great Resignation. Ann Hiiemaa , new business development manager at PR agency Meta Advisory , who ha