Marketing Parrot

Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive, transportation, grid & renewables, maritime, industrial manufacturing, and material handling. With the company's production located in Dresden (Germany), Skeleton Technologies employs nearly 300 professionals. They have been featured in publications such as The Telegraph, Business Insider, The Economist and Bloomberg to name a few. Previously

Božena Petikonis-Sabaniene is an innovative leader with over 15 year’s experience in HR business solutions. She has been leading the global HR company ManpowerGroup branch in Lithuania for 10 years and currently holds the position of Head of HR in the international group of companies Ignitis Renewables. Božena often shares her insights and vision of the future of work on Lithuanian media, international conferences and personal LinkedIn account, recognized as one of the most

Early in June, we were delighted to launch our new B2B marketing and sales seminar series in Riga. On June 8th, more than 40 B2B masterminds gathered at the exquisite Pullman Riga Old Town Hotel. A day full of networking and learning ensued with presentations from the likes of Omniva, Printful, White Label, New Black, KPMG, Lextal and many more. Check back in July to discover the latest details about our upcoming seminars.

Liliana has more than 20 years' worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General Distributor for Daimler and Grenardi, to joining EY Baltics earlier this year. Liliana also works as a lecturer and private consultant on PR and media relations for corporate clients. Liliana was the country manager for MTV Latvia when the media giant decided to enter the Baltic market. Below, Liliana shares insight on how they approach em

White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest awarded leading team of strategists in the Baltics. Representing the industry for 15 years, Rolands has worked with 80+ B2B and B2C brands in sectors such as finance, fast consuming, retail, telecommunications and automotive. Rolands' work has been awarded with a bronze lion at the Cannes Lions and a Grand Prix at Adwards Festival. How has the

The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less needed. Nevertheless, marketing is very different for KPMG, more than anything, it comes down to building meaningful relationships. As the head of marketing and communications, Lita has been with the company for nearly five years and can share the ins and outs of what it means to market a brand that everyone already knows. What’s the role of

According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B marketers use LinkedIn as a content distribution channel. Forbes author Nikita Cikaluk is a professional personal branding and Linkedin profile and content optimisation consultant. For the last 7 years, he has helped over 800 clients from 78 different countries. Many marketers claim that advertising on LinkedIn is insanely expensive compared to other platforms. They even go as far as saying that

Ruta Pole , Omniva's long-standing head of marketing and one of the TOP 20 most valued marketing managers in Latvia, will be speaking at our upcoming B2B marketing seminar in Riga and will share a lesson on B2B crisis communication in the midst of the COVID pandemic. What are Omniva’s expectations to their marketing department? Our main goal is to deliver happiness, both on an internal basis and as a direct value proposition to our customers. We do everything to make our sen

​​While the sheer mention of health technologies might send a shudder down your spine in the light of the infamous case of Elizabeth Holmes and Theranos, one Lithuanian company proves that there’s substance behind the idea of revolutionising the traditional health and wellness industries. The second fastest-growing company in Europe on the FT 1000 ranking, the second-fastest growing company in Central Europe on the Deloitte Technology Fast 50 list – Kilo Health is on its way

Rimantas Stanevicius has been shaping the Lithuanian advertising market for nearly 20 years. “A cocktail of everything” he says, Rimantas went from copywriting at Leo Burnett to becoming the creative director for one of the most awarded agencies in the Baltics ( Milk ). Today, he stands as the board member of both the Lithuanian Design Association and prestigious ADCE (Art Directors Club of Europe). In this snippet, we continue our little series on the battle of traditional