Marketing Parrot

Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to become first the CMO of SEB Lithuania to then finally replacing Karl Multer as the head of Baltic marketing and communications in late 2020. As the head of marketing for one of the biggest banks in the Baltics, he shares his thoughts on the differences between the three countries, the need for localisation, importance of strong personal bra

Happened to watch a really good webinar by Finnish B2B marketing expert David Blinov. He has created the "Dark Funnel" model and describes it in his Linkedin post in the following way: Your analytics data has little to do with how modern B2B buying actually works. Attribution apps overemphasise Search and Direct traffic. Not because those channels drove the sale, but because that’s the last step your buyers took. The reality is that none of your buyers woke up, Googled you a

Back in 2013, the ban on advertising legal services was lifted in Estonia and law firms felt both pressured and a relieved to finally get their messages out there. Kertu Irves started her journey in LEXTAL by conducting a thorough audit on the company’s internal and external values. The company was divided into 11 fields (11 sub brands) and 22 lawyers i.e. persona brands. Based on their expertise, each lawyer was assigned a field and became a spokesperson on all legal matte

BCS Itera consults and delivers Enterprise Resource Planning (ERP), BI and HRM solutions that create competitive advantages. The sales cycle is rather long and the service expensive. If you look at the amount of content they are putting out – it’s a lot! We are not going to get into all the formats ( have a look around their digital channels ), but it’s important to mention one key goal behind their content marketing: designing the market by increasing the awareness amongst

1Office is an accounting company that supports entrepreneurs, who do business abroad, offering strong local expertise to start, run and grow businesses. They operate on numerous markets and according to Ragnar Everest , the CEO of 1Office, it’s been challenging to track down the channels driving most attribution. However, he gives a simple lesson on how to gain instant feedback when you're curious to learn more about the customer journey: just pick up the phone and give them

According to McKinsey , 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months. Moreover, employee turnover costs anywhere from 16% to 213% of annual salary depending on position. ( PeopleKeep ). Employer branding is a crucial step in tackling these dynamics and increase employee retention during the age dubbed as the Great Resignation. Ann Hiiemaa , new business development manager at PR agency Meta Advisory , who ha

Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep , she is now the head of marketing at Outfunnel , a marketing and sales automation software to connect all your favourite tools into a single seamless experience. Also, remember Printful , the Latvian unicorn revolutionising the print-on-demand service? Katheriin has built a business using Printful’s services and is the proud co-owner of #muhoov , the com

Earlier this year, Cybernetica signed a Memorandum of Understanding with the Papua New Guinea Department of Information and Communications Technology. The goal of the Memorandum is to develop further cooperation in e-governance technologies, starting from secure data exchange and interoperability. To understand the full scale of this cooperation let’s wind back a little bit. Estonia, one of the three Baltic countries, nested firmly between Finland and Russia, has been revolu

Content marketing has been part of my agenda for years. While still challenging, marketers all over the World are starting to get a grasp of the benefits content marketing has to offer. According to Content Marketing Institute , 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy . I will be covering the topic in full detail at our upcoming seminar in Riga , but here are a

Peep Laja , our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is the founder of CXL , Speero , and Wynter . Peep runs his own podcast called How to Win which covers successful B2B SaaS companies and agencies, their strategies, tactics and challenges. Based on his extensive research, Peep has come up with a list of 15 winning strategies implemented by successful companies across the global field. He co