Marketing Parrot

We discuss Swedbank's positioning, goals and strategy in the corporate area, as well as Vita's personal know-how on marketing.

In the backdrop of bustling TechChill Riga, we cornered our latest hero – Andrejs from IBD Consulting.

Frans Riemersma is a prominent figure in the European martech landscape, earning recognition as the #1 martech influencer in the region.

Ralfs founded corporate communications company Vīlands Associates (VA Communications) in 2013.

We caught up again to launch our new feature on the key people in business-to-business.

Laura Erdem is a Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast.

With a decade of research on sales innovation and efficiency in the Nordic countries under his leadership, Professor Parvinen offers insights into the intricacies of distinguishing big customers from average ones. In this interview, we delve into his perspective on the nature of major customers and the art of managing risk in sales strategies. Professor Parvinen challenges conventional notions and sheds light on the critical role of psychology in estimating customer lifetime

This article first appeared on Raoul Monks' Flume Sales Velocity blog. It’s tough out there! Your customers’ priorities have changed and will continue to do so. Sellers are getting ghosted, buyers are more focussed on price than they were 6 months ago, and they only want to engage if you align with what’s important to them right now. Messaging how you did last year just doesn’t cut it – you need to listen to your buyers, and work with them to ensure you are giving them what

Another Parrot was released in Riga on June 19th

David Blinov is a man who can tell you everything about B2B marketing. Running his own B2B growth marketing agency, The F Company , David has had the chance to work with prestigious B2B businesses in the Nordics and can give you the full spectrum of the phases and terms one should cover when implementing growth marketing and demand generation principles. He will be also speaking at our upcoming Parrot conference in Riga . David has driven €4+ million in revenue for his agenc