Shortlist Announced for Golden Parrot B2B Awards 2025

The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field. Unlike traditional advertising awards that are predominantly B2C-focused, our awards ensure that B2B competes with B2B and achievements receive the spotlight they deserve.

This year we're once again determining the best in the following categories:

• Golden Parrot Award in each category (B2B Branding campaign, Lead Generation campaign, Content Marketing, Website, Use of Data, AI, or Marketing Technology, Events, International PR, Trade Media or Influencer Marketing Campaign)

• Grand Prix (Best of Show)

• B2B Agency of the Year

Shortlist 2025

Best B2B Branding Campaign/Activity

• Arvato Systems: Masters of the Unseen / White Label

• Beyron: The smartest drones in Latvia / White Label

• Hortimed: Soil Reinvented / White Label 

• Backscreen / White Label 

• Olpha: Within Reach / White Label 

• Rand & Tuulberg Rebrand / Sweep Agency

• Recognize a Colleague – Send Them on a Vacation / Saku Läte

• Rewaste: Back to Progress / White Label

Best Lead Generation Campaign

• ATOM Mobility Lead Quality Prediction Model / ePPC

• SSE: The SSE 500 / White Label

Best Use of Content Marketing

• Crespect Talks as a core of a content marketing strategy / We Are Marketing

• Dipperfox: 250M Views Through Short-Form Videos / Molivery

• How IIZI Turned Regulation into a Market Opportunity?

• Saku Läte Podcast

•  The LinkMasters program, to engage the sales team in content marketing / We Are Marketing

Best B2B Website

• Apex Alliance web: shift from “rest-of-Europe” into a trusted-partner / We Are Marketing

• Hortimed Web / White Label

• Natrix Web / White Label

• Olpha Web / White Label

• Rewaste Web / White Label

• zone.ee

Best Use of Data, AI, or Marketing Technology

• ATOM Mobility Lead Quality Prediction Model / ePPC

• SSE: The SSE 500 / White Label

Best Event or Expo

• "Smart Gardener, Smart Data"

• Backscreen: You Made It / White Label

• Nordic-Baltic Security Summit

• OIXIO Inspiration Days series

• REF Minerals: Ahead of Time / White Label

• The Corn-Crafted Expo Experience / ID Production

Best International PR, Trade Media or Influencer Marketing Campaign

• Which country uses ChatGPT the most at work? / Truesix

• 0% bureaucrazy / KAGU_the_agency

Jury panel for 2025 consists of Ilze Augstkalne, Head of Baltic Brand and Marketing at COBALT (Latvia), Helen Lillep, Marketing & Communication Manager at Helmes (Estonia), Neringa Petrauskaitė, Partner & Strategist at We Are Marketing (Lithuania), Elvi Kustavus, Strategy Director at White Label (Latvia), Lars Schulman, CEO of VML Finland, Marek Maido, Marketing & Communications Manager at BCS Itera (Estonia).

Congratulations to all shortlisted candidates and look forward to announcing the winners on June 4th at the Parrot conference in Tallinn.