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Shortlist Announced for Golden Parrot B2B Awards 2024
The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.
May 29, 2024


Andrejs Jušcenko: When Approaching New Clients, Look for the Change Agents
In the backdrop of bustling TechChill Riga, we cornered our latest hero – Andrejs from IBD Consulting.
Apr 25, 2024


Ralfs Vilands: Mass Media Is Competing with Democratically Produced Content
Ralfs founded corporate communications company Vīlands Associates (VA Communications) in 2013.
Apr 4, 2024


Rolands Puhovs: We’ve Never Had a B2B Company Request Marketing
We caught up again to launch our new feature on the key people in business-to-business.
Mar 28, 2024


Top 10 Challenges for CEE B2B Marketers in 2023
Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision...
Jan 13, 2023


Gallery: B2B Marketing and Sales Seminar in Riga
Early in June, we were delighted to launch our new B2B marketing and sales seminar series in Riga. On June 8th, more than 40 B2B...
Jul 14, 2022


Liliana Ozolina (EY Baltics): Our Ambition Is to Become the World’s Most Favoured Employer
Liliana has more than 20 years' worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General...
May 29, 2022


Rolands Puhovs: B2B Companies Treat Marketing as Some Kind of Voodoo Science
White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest...
May 29, 2022


Lita Grafa: Content Is the Key Ingredient in KPMG Latvia's Marketing
The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less...
May 20, 2022


Nikita Cikaluk: Smart LinkedIn Targeting Allows for Leads With 90% Conversion
According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn, 94% of B2B marketers use LinkedIn as a content distribution channel....
May 16, 2022
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