Marketing Parrot

The first ever B2B marketing awards were given out on June 4th in Tallinn. 

The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.

In the backdrop of bustling TechChill Riga, we cornered our latest hero – Andrejs from IBD Consulting.

Ralfs founded corporate communications company Vīlands Associates (VA Communications) in 2013.

We caught up again to launch our new feature on the key people in business-to-business.

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision makers to identify the top challenges for B2B marketers in Central-Eastern Europe. 1. The need to improve marketing efficiency in the time of crisis “The biggest threat for 2023 is the economic crisis. We will have to see to what extent it will affect our marketing budget and in turn, how to adapt our campaigns to that budget,” shares Alina

Early in June, we were delighted to launch our new B2B marketing and sales seminar series in Riga. On June 8th, more than 40 B2B masterminds gathered at the exquisite Pullman Riga Old Town Hotel. A day full of networking and learning ensued with presentations from the likes of Omniva, Printful, White Label, New Black, KPMG, Lextal and many more. Check back in July to discover the latest details about our upcoming seminars.

Liliana has more than 20 years' worth of communications experience under her belt, including leading marcomms for Mercedes-Benz General Distributor for Daimler and Grenardi, to joining EY Baltics earlier this year. Liliana also works as a lecturer and private consultant on PR and media relations for corporate clients. Liliana was the country manager for MTV Latvia when the media giant decided to enter the Baltic market. Below, Liliana shares insight on how they approach em

White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest awarded leading team of strategists in the Baltics. Representing the industry for 15 years, Rolands has worked with 80+ B2B and B2C brands in sectors such as finance, fast consuming, retail, telecommunications and automotive. Rolands' work has been awarded with a bronze lion at the Cannes Lions and a Grand Prix at Adwards Festival. How has the

The fact that KPMG is one of the most recognised brands in professional business services does not mean that marketing is somehow less needed. Nevertheless, marketing is very different for KPMG, more than anything, it comes down to building meaningful relationships. As the head of marketing and communications, Lita has been with the company for nearly five years and can share the ins and outs of what it means to market a brand that everyone already knows. What’s the role of