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How to Get the Most out of Conference Sponsorships
Whether you're a seasoned sponsor or considering sponsoring a conference for the first time, this article will provide you with valuable ins
Mar 14, 2023


Annika Ljaš: On How to Get Featured in Leading Business Media
Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive, transportation, grid & renewables, maritime, industrial manufacturing, and material handling. With the company's production located in Dresden (Germany), Skeleton Technologies employs nearly 300 professionals. They have been featured in publications such as The Telegraph, Business Insider, The Economist and Bloomberg to name a few. Previously
Aug 16, 2022


Božena Petikonis-Šabanienė: Every Second Company Struggles to Fill Open Positions
Božena Petikonis-Sabaniene is an innovative leader with over 15 year’s experience in HR business solutions. She has been leading the global HR company ManpowerGroup branch in Lithuania for 10 years and currently holds the position of Head of HR in the international group of companies Ignitis Renewables. Božena often shares her insights and vision of the future of work on Lithuanian media, international conferences and personal LinkedIn account, recognized as one of the most
Aug 11, 2022


Ruta Pole on Why LinkedIn Doesn't Work for Omniva
Ruta Pole , Omniva's long-standing head of marketing and one of the TOP 20 most valued marketing managers in Latvia, will be speaking at our upcoming B2B marketing seminar in Riga and will share a lesson on B2B crisis communication in the midst of the COVID pandemic. What are Omniva’s expectations to their marketing department? Our main goal is to deliver happiness, both on an internal basis and as a direct value proposition to our customers. We do everything to make our sen
May 16, 2022


Mariliis Beger (Pipedrive): Localisation Key to Global PR Success
Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained tens of thousands of sales professionals for companies like Coca-Cola and Nissan, Urmas and Rein realised that there is no proper sales management tool that caters to the needs of people doing the actual selling. With more manpower on board, Pipedrive , one of Estonia’s seven unicorns, was born. Today, they operate 10 offices in 8 countrie
Jan 12, 2022


Ansis Egle: World Expo Is Not a Shop
Ansis Egle , a seasoned marketing professional and if we may say so ourselves – the king of Expo , was the brains and muscles behind Latvian pavilions in Shanghai (2010), Astana (2017) and most recently Dubai (2020). Consequently, he is one of the best experts on how to promote your company or country at the World’s biggest trade show. Ansis shares his thoughts on the do’s and don’ts of Expo, creating buzz, highlighting your product and even on the ongoing battle between ad
Jan 6, 2022


Femtika – the Lesson on Global PR and Needless Modesty (LT)
Walking into Dubai Expo one would expect to discover the wonders and diversity behind the many nations that inhabit the World. A spectacular theme park on the one hand, and a superb place for creating and reinforcing business relations on the other. Dubai Expo is a huge playing ground for businessmen and marketers alike. Today, we’re here to tell you the story of one fascinating discovery, which uncovered an important lesson on global PR and needless modesty. Hando walked i
Jan 3, 2022


How to Position Your Country at Dubai Expo
EXPO 2020 Dubai is an impressive cultural and business event that will take place from October 1, 2021, to March 31, 2022 in Dubai under the main theme “Connecting Minds, Creating the Future”. During the six months of the exhibition, EXPO 2020 is expected to attract 25 million visitors. 192 countries compete for global attention at Dubai Expo - how to stand out? Hando shares his highlights from the pavilions of Balkan and Baltic countries. In a cluttered environment and with
Nov 29, 2021


The Magic Formula: Global PR Lessons from TransferWise (Wise) and Bolt
Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more globalised than ever before. Wise men have said that global media attention will automatically attract local attention. The doors to global PR are spread wide open but you need to have the right tools to navigate this huge media space. Marek Unt has worked with the best of them. First as the Head of PR for Estonia’s very own fintech superstar Tran
Nov 4, 2021
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