Marketing Parrot

It was an absolute pleasure to kick off our European tour with the first Parrot conference in Tallinn . Held on May 4th at Estonian Business School, our Tallinn event was sold out and gained a 100% recommendation index from our dear guests. A special thank you goes out to our partners -- Treimann Mööbel & Disain, Nudist Drinks, Atla Distillery, Tele2, Antalis and EBS. Photography by Tristan Taal

In the world of B2B marketing, there is often a misconception that marketing is only useful for B2C companies.

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision makers to identify the top challenges for B2B marketers in Central-Eastern Europe. 1. The need to improve marketing efficiency in the time of crisis “The biggest threat for 2023 is the economic crisis. We will have to see to what extent it will affect our marketing budget and in turn, how to adapt our campaigns to that budget,” shares Alina

Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive, transportation, grid & renewables, maritime, industrial manufacturing, and material handling. With the company's production located in Dresden (Germany), Skeleton Technologies employs nearly 300 professionals. They have been featured in publications such as The Telegraph, Business Insider, The Economist and Bloomberg to name a few. Previously

Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to become first the CMO of SEB Lithuania to then finally replacing Karl Multer as the head of Baltic marketing and communications in late 2020. As the head of marketing for one of the biggest banks in the Baltics, he shares his thoughts on the differences between the three countries, the need for localisation, importance of strong personal bra

Back in 2013, the ban on advertising legal services was lifted in Estonia and law firms felt both pressured and a relieved to finally get their messages out there. Kertu Irves started her journey in LEXTAL by conducting a thorough audit on the company’s internal and external values. The company was divided into 11 fields (11 sub brands) and 22 lawyers i.e. persona brands. Based on their expertise, each lawyer was assigned a field and became a spokesperson on all legal matte

BCS Itera consults and delivers Enterprise Resource Planning (ERP), BI and HRM solutions that create competitive advantages. The sales cycle is rather long and the service expensive. If you look at the amount of content they are putting out – it’s a lot! We are not going to get into all the formats ( have a look around their digital channels ), but it’s important to mention one key goal behind their content marketing: designing the market by increasing the awareness amongst

1Office is an accounting company that supports entrepreneurs, who do business abroad, offering strong local expertise to start, run and grow businesses. They operate on numerous markets and according to Ragnar Everest , the CEO of 1Office, it’s been challenging to track down the channels driving most attribution. However, he gives a simple lesson on how to gain instant feedback when you're curious to learn more about the customer journey: just pick up the phone and give them

According to McKinsey , 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months. Moreover, employee turnover costs anywhere from 16% to 213% of annual salary depending on position. ( PeopleKeep ). Employer branding is a crucial step in tackling these dynamics and increase employee retention during the age dubbed as the Great Resignation. Ann Hiiemaa , new business development manager at PR agency Meta Advisory , who ha