Gallery: The First Parrot Conference in Tallinn
It was an absolute pleasure to kick off our European tour with the first Parrot conference in Tallinn. Held on May 4th at Estonian...
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- Mar 22
Estonian Marketers on Why Marketing Is Necessary in B2B
In the world of B2B marketing, there is often a misconception that marketing is only useful for B2C companies.
- Jan 13
Top 10 Challenges for CEE B2B Marketers in 2023
Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision...
- Aug 16, 2022
Annika Ljaš: On How to Get Featured in Leading Business Media
Skeleton Technologies is an Estonian company that develops and manufactures ultracapacitors. They power energy savings in automotive,...
- Feb 17, 2022
Liudas Rimkus (SEB): Good Content Creators Can Become Presidents
Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to...
- Feb 2, 2022
Personal Brands Are Stronger Than Corporate Brands in Legal Services Industry
Back in 2013, the ban on advertising legal services was lifted in Estonia and law firms felt both pressured and a relieved to finally get...
- Feb 2, 2022
Building Relationships via Trade Associations Pays Off
BCS Itera consults and delivers Enterprise Resource Planning (ERP), BI and HRM solutions that create competitive advantages. The sales...
- Feb 2, 2022
A Phone Call Is as Powerful as Ever in the Era of Digital Communications
1Office is an accounting company that supports entrepreneurs, who do business abroad, offering strong local expertise to start, run and...
- Feb 2, 2022
40% of Employees Are Likely to Leave Their Current Job in the Next 3-6 Months
According to McKinsey, 40% of employees stated that they are at least somewhat likely to leave their current job in the next 3-6 months....
- Feb 1, 2022
Katheriin Liibert (Outfunnel): On Why They Created 200+ Landing Pages for Products That Don’t Exist
Katheriin Liibert is another bright mind on the SaaS marketing landscape. Having dipped her toes into marketing at Fleep, she is now the...
- Jan 25, 2022
Cybernetica: Discover Your Inner Sherlock Holmes
Earlier this year, Cybernetica signed a Memorandum of Understanding with the Papua New Guinea Department of Information and...
- Jan 12, 2022
Peep Laja: 15 Winning Strategies of Successful B2B Companies
Peep Laja, our very own Estonian B2B powerhouse, is a former champion of experimentation and optimization turned business builder. He is...
- Jan 12, 2022
Mariliis Beger (Pipedrive): Localisation Key to Global PR Success
Pipedrive’s story takes us back to the year 2010, when founders Urmas Purde and Timo Rein spotted a gap in the CRM market. Having trained...
- Dec 1, 2021
WhatsApp Rules B2B Communication in Dubai
“Forget long emails - nobody reads them,” said Ege Devon, the Chief Representative Officer of Enterprise Estonia organisation in Dubai...
- Nov 29, 2021
How to Position Your Country at Dubai Expo
EXPO 2020 Dubai is an impressive cultural and business event that will take place from October 1, 2021, to March 31, 2022 in Dubai under...
- Nov 4, 2021
The Magic Formula: Global PR Lessons from TransferWise (Wise) and Bolt
Powered by the rapid rise of social media giants and an additional boost from the pandemic, our media consumption has become more...
- Oct 27, 2021
Interview with Justin Zehmke, Head of Content at EstateGuru
Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content...
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