Marketing Parrot

Laura Erdem is a Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast.

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision makers to identify the top challenges for B2B marketers in Central-Eastern Europe. 1. The need to improve marketing efficiency in the time of crisis “The biggest threat for 2023 is the economic crisis. We will have to see to what extent it will affect our marketing budget and in turn, how to adapt our campaigns to that budget,” shares Alina

Super Garden is a Lithuanian company that specializes in the manufacture and commercialisation of freeze-dried products; a technique initially developed by NASA. Super Garden offers more than 300 stock-keeping units spanning over 15 different categories of products: non-melting ice cream, cheeses, berries, fruits, vegetables, snacks, smoothies, milkshakes, and others, while exporting to over 20 countries. The biggest market is Great Britain, followed by the EU countries, the

Julius Bieliauskas is a content specialist with 5 years of experience in the e-commerce and entertainment industry, mainly working with platforms such as LinkedIn, Facebook, TikTok, Instagram, and Youtube. He is currently working as a project manager and lecturer at Linkedist , which helps other businesses grow with the power of LinkedIn marketing, advertising and sales. His videos for different e-commerce brands have generated ~13,1 million in views & ~1,5$ million in reven

According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B marketers use LinkedIn as a content distribution channel. Forbes author Nikita Cikaluk is a professional personal branding and Linkedin profile and content optimisation consultant. For the last 7 years, he has helped over 800 clients from 78 different countries. Many marketers claim that advertising on LinkedIn is insanely expensive compared to other platforms. They even go as far as saying that

Ruta Pole , Omniva's long-standing head of marketing and one of the TOP 20 most valued marketing managers in Latvia, will be speaking at our upcoming B2B marketing seminar in Riga and will share a lesson on B2B crisis communication in the midst of the COVID pandemic. What are Omniva’s expectations to their marketing department? Our main goal is to deliver happiness, both on an internal basis and as a direct value proposition to our customers. We do everything to make our sen

Liudas Rimkus started his journey at SEB back in 2004. Once employed as the B2B marketing manager, Liudas has moved through the ranks to become first the CMO of SEB Lithuania to then finally replacing Karl Multer as the head of Baltic marketing and communications in late 2020. As the head of marketing for one of the biggest banks in the Baltics, he shares his thoughts on the differences between the three countries, the need for localisation, importance of strong personal bra

Back in 2013, the ban on advertising legal services was lifted in Estonia and law firms felt both pressured and a relieved to finally get their messages out there. Kertu Irves started her journey in LEXTAL by conducting a thorough audit on the company’s internal and external values. The company was divided into 11 fields (11 sub brands) and 22 lawyers i.e. persona brands. Based on their expertise, each lawyer was assigned a field and became a spokesperson on all legal matte

Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy ( Content Marketing Institute ). 82% of marketers are actively investing in content marketing , 10% report not using content marketing, and 8% are unsure if their company uses content marketing ( HubSpot ). The top three primary goals

Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital marketing and today is the founder and CEO of Funky Marketing agency that helps B2B companies accelerate growth. We caught up with Nemanja to discuss the latest in B2B: the challenges, communities and how important it is to build relationships in a world, which compared to B2C, continues to be old-fashioned. This interview appeared on the Mar