Marketing Parrot

Combat Ready was a standout due to its clear strategy, impressive results, and transparent reporting.

The first ever B2B marketing awards were given out on June 4th in Tallinn.

The Golden Parrot B2B Awards is a pioneering initiative in the Baltics aimed at recognising exceptional work in the B2B field.

We caught up again to launch our new feature on the key people in business-to-business.

In the world of B2B marketing, there is often a misconception that marketing is only useful for B2C companies.

Our contributors in Hungary, Romania, Croatia, Slovakia, Lithuania, Estonia, Slovenia and Czech Republic interviewed over 30 B2B decision makers to identify the top challenges for B2B marketers in Central-Eastern Europe. 1. The need to improve marketing efficiency in the time of crisis “The biggest threat for 2023 is the economic crisis. We will have to see to what extent it will affect our marketing budget and in turn, how to adapt our campaigns to that budget,” shares Alina

Peter Weinberg and Jon Lombardo from the B2B Institute , a think tank at LinkedIn that studies the laws of growth in B2B, have pinned down, what we consider, as one of the most profound manifestos on the current tectonic shifts happening in business marketing. In short, the B2B era is finally upon us. Below, you will find the key points from their recent article featured in MarketingWeek . We also encourage following the B2B Institute , where you will find in-depth research,

Troubled by the ongoing crisis, the energy sector is heating up now more than ever. Elektrum (part of Latvenergo group) is one of the biggest energy providers on the Lithuanian market and also one of the leading solar panel traders in the Baltics. Last year, they introduced the first green energy generation project in Lithuania – another little step towards a greener future. Dealing with both B2B and B2C clients, we interviewed their Head of B2B Arturas Zatulinas on the syn

Early in June, we were delighted to launch our new B2B marketing and sales seminar series in Riga. On June 8th, more than 40 B2B masterminds gathered at the exquisite Pullman Riga Old Town Hotel. A day full of networking and learning ensued with presentations from the likes of Omniva, Printful, White Label, New Black, KPMG, Lextal and many more. Check back in July to discover the latest details about our upcoming seminars.

White Label is a brand strategy firm, focused on B2B brands. Most exporting strategy agency with 65% international work and highest awarded leading team of strategists in the Baltics. Representing the industry for 15 years, Rolands has worked with 80+ B2B and B2C brands in sectors such as finance, fast consuming, retail, telecommunications and automotive. Rolands' work has been awarded with a bronze lion at the Cannes Lions and a Grand Prix at Adwards Festival. How has the