Marketing Parrot

Happy New Year! For starters, here are some B2B content marketing stats from Ahrefs. 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy ( Content Marketing Institute ). 82% of marketers are actively investing in content marketing , 10% report not using content marketing, and 8% are unsure if their company uses content marketing ( HubSpot ). The top three primary goals

Nemanja Zivkovic is a familiar face on the Serbian marketing scene. Previously engaged in NGO organisations, Nemanja moved to digital marketing and today is the founder and CEO of Funky Marketing agency that helps B2B companies accelerate growth. We caught up with Nemanja to discuss the latest in B2B: the challenges, communities and how important it is to build relationships in a world, which compared to B2C, continues to be old-fashioned. This interview appeared on the Mar

After years of disregarding B2B as a serious creative playground, Cannes Lions has finally announced that a new Creative B2B Lions Award will be introduced the upcoming year, and thus, reimagining the way we think about B2B marketing. Similarly to B2C, The B2B Effectiveness Code , developed by WARC in partnership with Cannes Lions and The B2B Institute, has outlined a gap between current B2B marketing approaches and optimal effectiveness. Of the 435 case studies they looked a

Hailing all the way from South Africa, Justin Zehmke is a familiar face on the Estonian marketing scene. Justin, once part of the content department at Pipedrive, has now moved on to fill the position of head of content at EstateGuru , a leading European marketplace for short-term property-backed loans. EstateGuru has facilitated almost 3,000 loans from 100,000 investors in 100+ countries. Justin shares his thoughts on all things copy and content, brakes down the nitty-gritt