Really exciting dialogue from the DGMG podcast about the value of podcasts!
Dave Gerhardt (DG) is a B2B marketing leader & widely regarded as one of today’s leading brand builders.
Christopher Lochhead (CL) is a #1 charting Apple podcaster, a #1 bestselling Amazon author, a 3x CMO.
CL: “If you are a company today and you don’t have a podcast, you are insane.
Podcasts are to the 2020s what rock-n-roll was to the 60s. This is one of the most exciting mediums ever created.”
The average podcast has 100-200 downloads, it’s very little compared to the audience of top influencers.
DG: “Let’s say you are selling some financial software to CFOs. If you only get 100 downloads a month, but 100 of those people are CFOs of your target market – you don’t need to be Ariana Grande – that’s your whole business.
Do interviews with every CFO, you get them on your show, you make them feel like stars.”
CL: “From the B2B sales perspective – if you want to get a meeting with the CEO of a prospect – invite him to be in your podcast. Probably he says yes. It’s way easier to ask somebody to be a guest than say – hey can I come to sell you our shit.”
DG: “The ultimate enterprise ABM play that I would run – I go to sales leader and ask – hey, give me 100 top accounts we want to reach. Over the course of the year, we gonna reach out to every single one of those people and do a podcast with them. At the end of the year, we look at the pipeline created from this and I can guarantee you the numbers gonna be higher than with any other marketing campaign you have ever done.”
Listen to the full episode: https://share.transistor.fm/s/2f2a40cc